Hypno5ive promotes, visually designs, markets, and writes for the Industrial, EBM, Darkwave, Gothic, and Alternative music audience. Since 1988 he has written music reviews, published his own magazines, and developed online presence. Hypno5ive maintains his engagement in the music industry furthering communication among promoters, bands and music events organizers in Europe and the U.S. as well as providing music news and reviews.
Having a long history of working with bands, artists, live shows, concerts, DJs, public relations firms, radio, clubs as well as major and independent music labels, studios, and distributors, Hypno5ive has promoted alternative music in the U.S., Europe and South America. He collaborated with musical groups including Depeche Mode, Nine Inch Nails, Ministry, KMFDM, Ramones, Nitzer Ebb, Meat Beat Manifesto, My Life with the Thrillkill Kult, Gene Loves Jezebel, aGrumh, Front 242, Pankow, Skinny Puppy, Marilyn Manson and the Spooky Kids, Schnitt Acht, Cat Rapes Dog, Vomito Negro, Vociferous Mutes, Another Nation, and Consolidated.
Label promotion work in the U.S., Europe and South America has included Wax Trax!, Play It Again Sam, Nettwerk, TVT, Anagram, Caroline, Cargo, Beggars Banquet, Mute, Contempo, Minus Habens, Zoth Ommog / Music Research, ZYX Music, Swemix, SST, EMI, Sony Music, BMG, PolyGram, Universal Music Group, Elektra, Sire, Atlantic, and Warner Music Group.
Hypno5ive’s involvement in the music industry extended to working with music executives and producers Henry Stone (TK), Paul Klein (Hot), and Larry Davis (Instant Funk) in all areas of the independent record label, Hot Productions. Hypno5ive also DJ’ed, organized events, concerts and promoted at numerous clubs and establishments including Club 1235, Club Nu’s Backdoor, Church, Kitchen Club, Club Beirut, Jonestown, Cameo, Red Room, Another World, Hell’s Kitchen, Institute, Noise Unit, Right Wing, The Catacombs at Power Studios, Thrashcan, DarkWave Club, Edge, and Marsbar as well as alongside radio disc jockey Mohamed Moretta on weekly live club radio broadcasts in South Florida.
Today Hypno5ive continues working on creative projects involving music production, promotion, design, and social media marketing.